When we practice SEO with your organization, the process is methodic and measured at every step. Research is the first order of business. Together we research keywords, competitors, search engine results, technical capabilities and analytics dashboards. A deep understanding of online context provides the best position for strategy development. Client partners learn about the on-page and off-page factors that impact SEO. Don’t worry-you don’t need to know how to code (we have programming ninjas for that!). Blue Door Consulting gives you a solid technical foundation that any conscientious computer novice can manage. In SEO strategy development, we define what success looks like, select tactics and establish how we’re going to measure progress. Search engine optimization is a mix of web content development and website redesign and enhancement. Based on your objectives and budget, together we’ll pull the right levers to bring your SEO machine to life. All SEO activity is measured and reviewed against progress toward your business objectives. Low-performing activities are refined or spiked, and high-performing activities are reverse engineered for application in other areas. SEO is an organic and evolving process. Adding valuable content and regularly updating your website is expected to help you maintain-and likely climb-in search engine results rankings. Because competitors are also practicing search engine optimization, your website needs regular maintenance and enhancements (same as your physical facilities) to remain competitive. SEO best practices can transform your online home into a destination for valuable information. Be hospitable and be rewarded with qualified leads, loyal customers and empowered internal stakeholders-all players who increase the value of your organization.

Many broken belief systems that exist do so because of a misinformed understanding of how the world works through naive idealism, with various special interests paying to syndicate misinformation that coincides with their current business model to foster culturally constructed ignorance - agnotology. It is not a bubble. This time is different. Who was behind that lie? The bankers, the mortgage brokers, the Realtors, bond raters, hedge funds, construction companies, Top Source Media team running real estate ads, local government tax revenues, current home owners who kept seeing their "savings" go up while doing nothing. Some of those people did not intentionally aim to be deceitful, they just believed a convenient lie that fit with their worldview. And so the bubble grew until one day the fraud was so integrated into society that there was simply nobody left to sell to. Then the bottom fell out. The rule of law was SELECTIVELY & arbitrarily enforced against a few, even while companies that made sworn statements admitting to doing literally millions of times more damage were not penalized, but rather bailed out / promoted.

Bowen testified on April 7 before the Financial Crisis Inquiry Commission created by Congress. The rule of law only applies to those who lack the resources needed to subvert it. Socialism for the rich, capitalism for the rest! Wachovia was a strong brand. A true pioneer and market leader in the drug money game, which funneled over 1/3 TRILLION Dollars onto the hands of drug dealers. For the crime they got a slap on the wrist. There was no jailtime. There was no honest attempt at the rule of law. The same is true online. Those who exhibit desirable characteristics are promoted & those who do not fit such a frame are left to fight amongst other losers in the market. Being grounded is not a way to get positive headlines. Saying that the web is becoming just like the fraud laced offline world would be considered in poor taste. If you manufacture evidence that your LinkedIn votes are directly tied to better Google rankings then outsiders who are unaware of the workings of your industry may syndicate that misinformation.

Even if you run a public experiment that fails it still shows you are trying new things (are cutting edge), and is a low cost branding exercise. Just like how MLM folks say you can get rich by using the same system they used to get rich. Everyone wants to sell a life worth living, even if they are not living that life, but rather sentenced to life in prison. Most profitable belief systems sell into an existing worldview but with a new hook on it. Most new marketing approaches are all about pushing the boundaries of what exists, probing to find the edges. Some people do it on the legal front, others probe on the ethical front, and yet others are just more creative & try to win by using technologies in unique ways. If you never fall off a cliff and never have any hate spewed your way then you are likely a bland marketer who hasn't done very much.