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Share customer reviews: Testimonials from current clients can help those still on the fence feel confident about your services. They should therefore be able to help you shop your book idea to multiple publishers, play them off against one another to get you the best deal, and handle all the contract negotiations. Some publishers abuse these clauses, such that more than half of all sales are treated as "deep discount". I still get about half of my clients from word-of-mouth. Dentists leafing through The Journal of the American Dental Association last May found a study concluding that a new drug called Bextra offered relief from one of their patients' worst nightmares - the acute pain that follows dental surgery. 3) Local law enforcement agencies are usually under pressure if wealthy or politically powerful individuals are involved, so include state and federal agencies as well and tell the locals that you have.

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